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EMIA Incentives

Export Marketing & Investment Assistance Scheme (EMIA)

The Department of Trade Industry (the dti) offer the following incentives to existing and potential exporters who have registered as an exporter with the South African Revenue Service (SARS). The FDC will assist Free State companies to access these incentives.

Individual Offerings

The Export Marketing and Investment Assistance (EMIA) scheme develops export markets for South African products and services and to recruit new foreign direct investment into the country.


  • Provide marketing assistance to develop new export markets and grow existing export markets;
  • Assist with the identification of new export markets through market research;
  • Assist companies to increase their competitive by supporting patent registrations, quality marks and product marks;
  • Assist with facilitation to grow FDI through missions and FDI research; and
  • Increase the contribution of black-owned businesses and SMMEs to South Africa's economy.

Individual Exhibition

  • Transport of samples;
  • Rental of exhibition space;
  • Construction of stands;
  • Interpretation fees;
  • Internet connection;
  • Telephone installation;
  • Subsistence allowance per day;
  • Return economy-class airfare; and
  • Exhibition fees up to a maximum of R45 000.

Primary Market Research & Foreign Direct Investment

Exporters will be compensated for costs incurred recruiting in new FDI into South Africa through personal contact by visiting potential investors in foreign countries.

  • Return economy-class airfare;
  • Subsistence allowance per day;
  • Transport of samples; and
  • Marketing material.

Individual Inward Missions

Assistance is provided to South African entities organising an inward buying investor, to make contact with them to conclude an exporters order or to attract foreign direct investment.

  • Registration of a patent in a foreign market: 50% of the additional costs capped at R100 000 pa;
  • Return economy class-airfare;
  • Subsistence allowance per day; and
  • Rental of exhibition space.

Individual Exhibitions and In store Promotions

Assistance is granted to individual exporters to exhibit products at recognised exhibitions abroad where Trade and Investment South Africa does not provide for a national pavilion.

  • Sector Specific Assistance Scheme: Project Funding for Emerging Exporters
    The purpose of assistance under SSAS Project Funding for Emerging Exporters is to compensate the costs in respect of the activities aimed for the development of South African emerging exporters.


Group Offerings

National Pavilions

Trade and Investment South Africa participate in selected trade fairs and exhibitions abroad by means of National Pavilions. Assistance is therefore provided to qualifying South African exporters to introduce South African products into foreign markets by participating in suitable foreign exhibitions in a cost-effective manner.

Outward Selling Trade Missions

Assistance is provided to South African exporters who wish to make contact with foreign buyers with a view to conclude new export orders.

Outward Investment Recruitment Missions

Assistance is provided to South African enterprises participating in Outward Investment Missions with a view to encourage and attract foreign direct investment into South Africa.

Inward Buying Trade Missions

Assistance is provided to organisers of inward buying trade missions to enable prospective buyers to make contact with South African exporters to conclude export orders. The group mission must be organised by a qualifying organisation, export council or Trade and Investment South Africa.

Inward Investment Missions

The purpose of the scheme is to provide assistance to organisers of Inward Investment Missions to facilitate foreign direct investment into South Africa.

Eligible Enterprises

  • South African manufactures and exporters;
  • South African export trading houses representing at least three SMMEs or businesses owned by Historical Disadvantaged Individuals (HDIs);
  • South African commission agents representing at least three SMMEs / HDI-owned businesses; and
  • South African exports councils, industry associations and JAGs representing at least five South African entities



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